AI-Powered · WhatsApp Native · Built for Africa

Make WhatsApp Your
#1 Revenue Channel

Flowa brings AI that feels human, commerce that converts, and customer insights that grow your business — all inside WhatsApp, where your customers already spend 2.5 hours every day.

Book a Demo See How It Works
400% Higher conversion than email
30× Marketing ROI on WhatsApp campaigns
2.5hrs Daily time customers spend on social
Flowa Business
Flowa Business ● Online
Hey! Do you have the new Nike Air Max in size 9?
Hi Themba! 👋 Yes, we have it in your size. Based on your last order, I think you'll love the black colourway — it matches the hoodie you bought in March! Want me to reserve a pair?
Wow yes! How did you know about the hoodie? 😄
I remember every order! 🧠 Sending your payment link now — enjoy free delivery since you're a VIP customer.
👟
Nike Air Max – Black
✅ Reserved for you
Not a bot — real AI
🧠 Trained on your business
💰 +30% revenue uplift
Powering the next generation of African commerce on WhatsApp
Conversational Commerce· Human-Like AI· WhatsApp Campaigns· Customer Insights· In-Chat Payments· Abandoned Cart Recovery· POPIA Compliant· South Africa · SADC · Africa· Conversational Commerce· Human-Like AI· WhatsApp Campaigns· Customer Insights· In-Chat Payments· Abandoned Cart Recovery· POPIA Compliant· South Africa · SADC · Africa
The Reality

Your Customers Aren't on Email.
They're on WhatsApp.

The tools businesses rely on were built for a world that Africa never lived in.

The Old Way
60% of Africans do not have an email address
1 min average time spent engaging with email campaigns
~15% average email open rate in Africa
VS
The Flowa Way
93% of South African smartphone users are on WhatsApp
2.5 hrs average daily time spent on social platforms
98% WhatsApp message open rate within minutes
What We Do

Everything Your Business Needs.
Inside WhatsApp.

From first message to repeat purchase — Flowa handles every step of the customer journey, automatically.

Broadcast & Campaign Management

Send targeted bulk messages to thousands of WhatsApp subscribers. Create personalised promotional campaigns, schedule automated drip sequences, and segment your audience by behaviour, location, or purchase history — all while staying 100% compliant with WhatsApp policies.

✓ 12,450 delivered
👁 8,312 opened (67%)
💰 341 conversions (4.1% CVR)

Human-Like AI Conversations

Trained on your products, FAQs, and brand voice — our AI responds like your best salesperson. Customers don't feel like they're talking to a bot. Available 24/7, escalates to a human when needed.

In-Chat Commerce

Browse product catalogs, add to cart, and pay — without ever leaving WhatsApp. Embed a "Buy on WhatsApp" button on your website to capture intent at the peak moment and close the sale in chat.

Customer Insights & Analytics

Tag customers by behaviour, track spend frequency, and identify your highest-value buyers. Use real data to retarget with precision and drive repeat purchases — the feature your marketing team will love.

Customer Support Hub

All conversations in one omnichannel inbox. AI resolves routine queries instantly. Complex issues escalate to your team with full context — no more lost chats, no more frustrated customers.

Multi-Tenant SaaS Platform

Enterprise-grade architecture. Each business gets their own secure workspace, WhatsApp number, branding, and analytics — all on shared, cost-efficient infrastructure. White-label available.

Human-Like AI

It Doesn't Feel Like
a Bot. Because It Isn't.

Most chatbots feel cold, robotic, and frustrating. Flowa's AI is different — it's trained on your actual business: your products, your FAQs, your brand tone, your customer history. The result? Conversations that feel like your best salesperson is always on shift.

📚
Trained on your knowledge base

Upload your FAQs, product catalogue, policies, and pricing — the AI knows your business inside out.

🧠
Remembers every customer

Links purchase history, preferences, and past conversations to personalise every interaction.

🎯
Your tone, your brand

Speaks in your brand voice — formal or casual, energetic or refined. Customers feel the difference.

🤝
Smooth human handoff

Knows its limits. When a human is needed, it passes over with full context — no awkward restarts.

🔄
Continuously learns

Gets smarter with every conversation. The more it interacts, the better it gets at closing sales.

AI
Zara · Flowa AI
● Trained on your brand
Hi, I'm looking for a gift for my wife's birthday
How lovely! 🎁 Happy to help. What's her style like — does she prefer something practical or something luxurious?
Luxurious, she loves skincare
Perfect. Our Glow Collection is our bestseller this month — it's a full luxury skincare set and it comes beautifully gift-wrapped. At R899 it's our most gifted item. Want me to send you the details?
Yes please!
Sending now! 🌟 And since it's a birthday, I'll add a complimentary gift card message. What would you like it to say?
💡 Zero human involvement. 100% on-brand.
Customer Journey

From First Message to
Loyal Repeat Customer

Flowa automates every stage of the customer lifecycle — all inside WhatsApp.

📣
01

Personalised Campaign

Customer receives a targeted WhatsApp message based on their profile, purchase history, or behaviour segment.

→
💬
02

AI Inquiry Response

They reply with a question. Flowa's AI answers instantly — like a real person who knows your business.

→
🛒
03

Browse & Add to Cart

Products presented beautifully in chat. Customer selects, adds to cart, and chooses delivery — never leaving WhatsApp.

→
💳
04

Secure Checkout

Payment link generated via PayFast, Peach Payments, or Yoco. Customer pays in seconds. Order confirmed in chat.

→
🔔
05

Post-Purchase Follow-Up

Automated order updates, delivery tracking, and a thank-you message — then a perfectly timed re-engagement nudge.

🛒

Abandoned Cart Recovery — Automated

If a customer drops off mid-purchase, Flowa automatically sends a friendly follow-up. On average, 15–25% of abandoned carts are recovered — revenue you'd otherwise lose forever.

25% avg cart recovery rate
Customer Insights

The Data Your Marketing Team
Has Always Wanted

Every conversation is a data point. Flowa turns your WhatsApp channel into a customer intelligence engine.

🏷️

Smart Customer Tagging

Automatically tag customers by behaviour — VIP spender, first-time buyer, bargain hunter, at-risk churner. Build segments that actually reflect how your customers behave.

⭐ VIP Customer 🆕 First Purchase ⚠️ Needs Re-engagement 🔁 Frequent Buyer
📊

Spend Frequency Analysis

Know exactly who buys, how often, and how much. Identify your top 20% of customers who drive 80% of revenue — then keep them engaged with targeted campaigns.

VIP (Top 20%)
R82K
Regular
R55K
Occasional
R28K
🎯

Precision Retargeting

Use behavioural data to retarget with surgical precision. Send the right message to the right customer at the right time — based on what they bought, browsed, or abandoned.

🛍️ Viewed but didn't buy → send a nudge
📦 Bought shoes → upsell matching accessories
📅 No purchase in 30 days → win-back campaign
📈

Campaign Performance Dashboard

Real-time visibility into every campaign: delivered, opened, clicked, converted. Track ROI per message and optimise what works. No spreadsheets, no guesswork.

Delivery rate99.2%
Open rate67%
Conversion rate4.8%
Revenue attributedR48,200
🔄

Customer Lifetime Value Tracking

Understand which customers are worth investing in long-term. Track total spend, purchase frequency, average order value, and engagement score over time. Build relationships that compound in value — and know exactly when to re-engage before a customer goes cold.

R4,200 Avg. CLV (VIP)
3.4× Repeat purchase rate
22 days Avg. re-purchase cycle
89% Retention after first 3 purchases
Results

The Numbers Speak
for Themselves

+400%
Conversion vs Email

WhatsApp conversations convert 4× better than email campaigns across retail, food, and financial services.

30×
Marketing ROI

Brands running direct WhatsApp marketing campaigns through Flowa achieve up to 30× return on spend.

+30%
Revenue Uplift

Businesses using Flowa's AI and campaign tools report an average 30% increase in monthly revenue within 90 days.

98%
Message Open Rate

Compared to 15–20% for email. Your message gets read. Every time.

Getting Started

Live in Days,
Not Months

No technical team required. We handle the setup — you focus on the sales.

01

Connect Your WhatsApp

Link your existing WhatsApp Business number or register a new one. We handle Meta Business API verification and onboarding within 48 hours.

→
02

Train Your AI & Set Up Store

Upload your product catalogue, FAQs, and brand guidelines. Your AI is trained and live. Set up your payment gateway and campaign templates.

→
03

Launch & Grow

Send your first campaign, watch conversations convert to sales, and track every insight in real time. Your AI handles the rest around the clock.

🚀
Flowa Dashboard · flowa.co.za
📊 Overview
💬 Conversations
📣 Campaigns
🛍 Products
📦 Orders
👥 Customers
⚙️ AI Training
R 48,200 Revenue this month ↑ 23%
1,243 Conversations today ↑ 8%
89 Orders pending —
4.8★ Customer rating ↑ 0.2
Use Cases

Built for Every Industry
Across Africa

Whether you run a boutique, a restaurant, or a national enterprise — Flowa works for you.

🛍️

Retail & Fashion

Share lookbooks, process orders, send restocking alerts, and build customer loyalty — all on WhatsApp.

Product Catalog · Order Management
🍔

Food & Restaurants

Take orders, manage reservations, send daily specials, and handle delivery tracking through conversational flows.

Menu Bot · Order Tracking
💊

Health & Wellness

Appointment booking, prescription reminders, health tips campaigns, and patient support — automated and personalised.

Appointment Bot · Reminders
🏠

Real Estate

Qualify leads, share property listings, schedule viewings, and nurture prospects through WhatsApp drip campaigns.

Lead Qualification · Listings
🎓

Education

Enrolment management, course updates, student support, and parent communication — simplified through chat.

Enrolment · Updates
💼

Financial Services

Loan applications, insurance quotes, account queries, and compliance-ready customer communications — securely.

POPIA Compliant · Lead Gen
Why Flowa

WhatsApp Is Not Just a
Messaging App

In South Africa, over 93% of smartphone users are active on WhatsApp — it's where families connect, where communities organise, and increasingly, where business gets done.

Flowa gives your business the infrastructure to meet customers in that space — with AI that feels human, tools that convert, and insights that compound over time.

✓
No app download required — your customers already have WhatsApp
✓
AI trained on YOUR business — not a generic bot template
✓
POPIA-compliant — your data and your customers' data, protected
✓
Official Meta Business API — reliable, secure, and future-proof
✓
Local payment gateways — PayFast, Peach Payments, Yoco and more
✓
Built for Africa — ZAR, local languages, local context

The Old Way

❌ Email campaigns (60% have no email)
❌ Generic chatbots that frustrate
❌ No purchase data or insights
❌ Slow, disconnected support
❌ Lost sales, no recovery
VS
✅ WhatsApp — 98% open rate
✅ Human-like AI, trained on your brand
✅ Deep customer insights & retargeting
✅ 24/7 automated support + escalation
✅ Abandoned cart recovery automated
Pricing

Simple Tiers for
Every Stage of Growth

Start small, scale big. No hidden fees. Book a demo and we'll find the right fit for your business.

Starter
Get Pricing

For small businesses and entrepreneurs getting started with WhatsApp commerce.

  • ✓ 1 WhatsApp Number
  • ✓ Up to 1,000 conversations/month
  • ✓ AI Chatbot (trained on your FAQs)
  • ✓ Broadcast Campaigns
  • ✓ Product Catalog (up to 50 items)
  • ✓ SA Payment Gateway Integration
  • ✓ Basic Customer Insights
  • ✓ Email Support
Book a Demo
Most Popular
Growth
Get Pricing

For growing businesses ready to scale WhatsApp sales, automation, and intelligence.

  • ✓ 3 WhatsApp Numbers
  • ✓ Up to 10,000 conversations/month
  • ✓ Advanced AI + Full Personalisation
  • ✓ Unlimited Campaigns
  • ✓ Full Product Catalog
  • ✓ All SA Payment Gateways
  • ✓ Full Customer Insights Suite
  • ✓ Abandoned Cart Recovery
  • ✓ Retargeting Campaigns
  • ✓ Analytics Dashboard
  • ✓ Human Agent Handoff
  • ✓ Priority Support
Book a Demo
Enterprise
Custom

For enterprises and agencies managing multiple brands, high volumes, or needing custom integrations.

  • ✓ Unlimited WhatsApp Numbers
  • ✓ Unlimited Conversations
  • ✓ Custom AI Training & Fine-Tuning
  • ✓ Multi-Tenant Management
  • ✓ White-Label Option
  • ✓ Custom Integrations & API Access
  • ✓ Dedicated Account Manager
  • ✓ SLA & Uptime Guarantee
  • ✓ South African Data Hosting
  • ✓ POPIA Compliance Package
Contact Sales

All plans include a 14-day free trial. WhatsApp Business API conversation fees apply per Meta's standard pricing. Book a demo for a custom quote.

Book a Demo

See Flowa in Action.
Live. On Your Business.

In a 30-minute demo, we'll show you exactly how Flowa would work for your specific industry — including a live AI conversation demo, a walkthrough of the insights dashboard, and a custom pricing proposal.

✓ No hard sell — just a real demo
✓ Live AI conversation you can test yourself
✓ Custom pricing based on your volume
✓ Setup walkthrough if you want to proceed

Make Conversational Commerce
Your #1 Revenue Channel

Join forward-thinking African businesses already growing on WhatsApp with Flowa.

Book a Free Demo Email Us
Chat with us