AI-Powered · WhatsApp Native · Built for Africa

Make WhatsApp your
#1 revenue channel

AI that feels human, commerce that converts, and customer insights that grow your business — all inside WhatsApp.

Book a Demo Chat with our AI now
Or start your 14-day free trial →

Official Meta Business Partner · POPIA compliant · 14-day free trial

Flowa Business
Flowa Business ● Online
Hey! Do you have the new Nike Air Max in size 9?
Hi Themba! 👋 Yes, we have it in your size. Based on your last order, I think you'll love the black colourway — it matches the hoodie you bought in March! Want me to reserve a pair?
Wow yes! How did you know about the hoodie? 😄
I remember every order! 🧠 Sending your payment link now — enjoy free delivery since you're a VIP customer.
👟
Nike Air Max – Black
✅ Reserved for you
Not a bot — real AI
Trained on your business
+30% revenue uplift
400% Higher conversion than email
30× Marketing ROI on WhatsApp campaigns
2.5hrs Daily time customers spend on social
PayFast Yoco Peach Payments Ozow Shopify Official Meta Business Partner

Works with the tools South African businesses already use.

Conversational Commerce· Human-Like AI· WhatsApp Campaigns· Customer Insights· In-Chat Payments· Abandoned Cart Recovery· POPIA Compliant· South Africa · SADC · Africa· Conversational Commerce· Human-Like AI· WhatsApp Campaigns· Customer Insights· In-Chat Payments· Abandoned Cart Recovery· POPIA Compliant· South Africa · SADC · Africa
The Reality

Your customers aren't on email.
They're on WhatsApp.

The tools businesses rely on were built for a world that Africa never lived in.

The Old Way
60% of Africans do not have an email address
1 min average time spent engaging with email campaigns
~15% average email open rate in Africa
VS
The Flowa Way
93% of South African smartphone users are on WhatsApp
2.5 hrs average daily time spent on social platforms
98% WhatsApp message open rate within minutes
What We Do

Everything your business needs.
Inside WhatsApp.

From first message to repeat purchase — Flowa handles every step of the customer journey, automatically.

Broadcast & Campaign Management

Send targeted bulk messages to thousands of WhatsApp subscribers. Create personalised promotional campaigns, schedule automated drip sequences, and segment your audience by behaviour, location, or purchase history — all while staying 100% compliant with WhatsApp policies.

12,450 delivered
8,312 opened (67%)
341 conversions (4.1% CVR)

Human-Like AI Conversations

Trained on your products, FAQs, and brand voice — our AI responds like your best salesperson. Customers don't feel like they're talking to a bot. Available 24/7, escalates to a human when needed.

In-Chat Commerce

Browse product catalogs, add to cart, and pay — without ever leaving WhatsApp. Embed a "Buy on WhatsApp" button on your website to capture intent at the peak moment and close the sale in chat.

Customer Insights & Analytics

Tag customers by behaviour, track spend frequency, and identify your highest-value buyers. Use real data to retarget with precision and drive repeat purchases — the feature your marketing team will love.

Customer Support Hub

All conversations in one omnichannel inbox. AI resolves routine queries instantly. Complex issues escalate to your team with full context — no more lost chats, no more frustrated customers.

Multi-Tenant SaaS Platform

Enterprise-grade architecture. Each business gets their own secure workspace, WhatsApp number, branding, and analytics — all on shared, cost-efficient infrastructure. White-label available.

Human-Like AI

It doesn't feel like
a bot. Because it isn't.

Most chatbots feel cold, robotic, and frustrating. Flowa's AI is different — it's trained on your actual business: your products, your FAQs, your brand tone, your customer history. The result? Conversations that feel like your best salesperson is always on shift.

Trained on your knowledge base

Upload your FAQs, product catalogue, policies, and pricing — the AI knows your business inside out.

Remembers every customer

Links purchase history, preferences, and past conversations to personalise every interaction.

Your tone, your brand

Speaks in your brand voice — formal or casual, energetic or refined. Customers feel the difference.

Smooth human handoff

Knows its limits. When a human is needed, it passes over with full context — no awkward restarts.

Continuously learns

Gets smarter with every conversation. The more it interacts, the better it gets at closing sales.

Zara · Flowa AI
● Trained on your brand
Hi, I'm looking for a gift for my wife's birthday
How lovely! 🎁 Happy to help. What's her style like — does she prefer something practical or something luxurious?
Luxurious, she loves skincare
Perfect. Our Glow Collection is our bestseller this month — it's a full luxury skincare set and it comes beautifully gift-wrapped. At R899 it's our most gifted item. Want me to send you the details?
Yes please!
Sending now! 🌟 And since it's a birthday, I'll add a complimentary gift card message. What would you like it to say?
Zero human involvement. 100% on-brand.
Try it live

Don't take our word for it —
message our AI right now

This isn't a canned demo. Send a WhatsApp to our own Flowa number and the same AI our customers use will reply in seconds. Ask it a question, browse a sample catalogue, and watch it send you a real payment link — all inside the chat.

  • Replies in seconds, like a real salesperson
  • Browse a live product catalogue in chat
  • Get a working payment link sent to you
Chat with our AI now Opens WhatsApp · replies in seconds
Scan with your phone
Points straight to our WhatsApp AI
Customer Journey

From first message to
loyal repeat customer

Flowa automates every stage of the customer lifecycle — all inside WhatsApp.

01

Personalised Campaign

Customer receives a targeted WhatsApp message based on their profile, purchase history, or behaviour segment.

→
02

AI Inquiry Response

They reply with a question. Flowa's AI answers instantly — like a real person who knows your business.

→
03

Browse & Add to Cart

Products presented beautifully in chat. Customer selects, adds to cart, and chooses delivery — never leaving WhatsApp.

→
04

Secure Checkout

Payment link generated via PayFast, Peach Payments, or Yoco. Customer pays in seconds. Order confirmed in chat.

→
05

Post-Purchase Follow-Up

Automated order updates, delivery tracking, and a thank-you message — then a perfectly timed re-engagement nudge.

Abandoned Cart Recovery — Automated

If a customer drops off mid-purchase, Flowa automatically sends a friendly follow-up. On average, 15–25% of abandoned carts are recovered — revenue you'd otherwise lose forever.

25% avg cart recovery rate
Customer Insights

The data your marketing team
has always wanted

Every conversation is a data point. Flowa turns your WhatsApp channel into a customer intelligence engine.

Smart Customer Tagging

Automatically tag customers by behaviour — VIP spender, first-time buyer, bargain hunter, at-risk churner. Build segments that actually reflect how your customers behave.

VIP Customer First Purchase Needs Re-engagement Frequent Buyer

Spend Frequency Analysis

Know exactly who buys, how often, and how much. Identify your top 20% of customers who drive 80% of revenue — then keep them engaged with targeted campaigns.

VIP (Top 20%)
R82K
Regular
R55K
Occasional
R28K

Precision Retargeting

Use behavioural data to retarget with surgical precision. Send the right message to the right customer at the right time — based on what they bought, browsed, or abandoned.

Viewed but didn't buy → send a nudge
Bought shoes → upsell matching accessories
No purchase in 30 days → win-back campaign

Campaign Performance Dashboard

Real-time visibility into every campaign: delivered, opened, clicked, converted. Track ROI per message and optimise what works. No spreadsheets, no guesswork.

Delivery rate99.2%
Open rate67%
Conversion rate4.8%
Revenue attributedR48,200

Customer Lifetime Value Tracking

Understand which customers are worth investing in long-term. Track total spend, purchase frequency, average order value, and engagement score over time. Build relationships that compound in value — and know exactly when to re-engage before a customer goes cold.

R4,200 Avg. CLV (VIP)
3.4× Repeat purchase rate
22 days Avg. re-purchase cycle
89% Retention after first 3 purchases
Results

The numbers speak
for themselves

+400%
Conversion vs Email

WhatsApp conversations convert 4× better than email campaigns across retail, food, and financial services.

30×
Marketing ROI

Brands running direct WhatsApp marketing campaigns through Flowa achieve up to 30× return on spend.

+30%
Revenue Uplift

Businesses using Flowa's AI and campaign tools report an average 30% increase in monthly revenue within 90 days.

98%
Message Open Rate

Compared to 15–20% for email. Your message gets read. Every time.

Getting Started

Live in days,
not months

No technical team required. We handle the setup — you focus on the sales.

01

Connect Your WhatsApp

Link your existing WhatsApp Business number or register a new one. We handle Meta Business API verification and onboarding within 48 hours.

→
02

Train Your AI & Set Up Store

Upload your product catalogue, FAQs, and brand guidelines. Your AI is trained and live. Set up your payment gateway and campaign templates.

→
03

Launch & Grow

Send your first campaign, watch conversations convert to sales, and track every insight in real time. Your AI handles the rest around the clock.

Flowa Dashboard · flowa.co.za
Overview
Conversations
Campaigns
Products
Orders
Customers
AI Training
R 48,200 Revenue this month ↑ 23%
1,243 Conversations today ↑ 8%
89 Orders pending —
4.8★ Customer rating ↑ 0.2
Use Cases

Built for every industry
across Africa

Whether you run a boutique, a restaurant, or a national enterprise — Flowa works for you.

Retail & Fashion

Share lookbooks, process orders, send restocking alerts, and build customer loyalty — all on WhatsApp.

Product Catalog · Order Management

Food & Restaurants

Take orders, manage reservations, send daily specials, and handle delivery tracking through conversational flows.

Menu Bot · Order Tracking

Health & Wellness

Appointment booking, prescription reminders, health tips campaigns, and patient support — automated and personalised.

Appointment Bot · Reminders

Real Estate

Qualify leads, share property listings, schedule viewings, and nurture prospects through WhatsApp drip campaigns.

Lead Qualification · Listings

Education

Enrolment management, course updates, student support, and parent communication — simplified through chat.

Enrolment · Updates

Financial Services

Loan applications, insurance quotes, account queries, and compliance-ready customer communications — securely.

POPIA Compliant · Lead Gen
Why Flowa

WhatsApp is not just a
messaging app

In South Africa, over 93% of smartphone users are active on WhatsApp — it's where families connect, where communities organise, and increasingly, where business gets done.

Flowa gives your business the infrastructure to meet customers in that space — with AI that feels human, tools that convert, and insights that compound over time.

✓
No app download required — your customers already have WhatsApp
✓
AI trained on YOUR business — not a generic bot template
✓
POPIA-compliant — your data and your customers' data, protected
✓
Official Meta Business API — reliable, secure, and future-proof
✓
Local payment gateways — PayFast, Peach Payments, Yoco and more
✓
Built for Africa — ZAR, local languages, local context

The Old Way

Email campaigns (60% have no email)
Generic chatbots that frustrate
No purchase data or insights
Slow, disconnected support
Lost sales, no recovery
VS
WhatsApp — 98% open rate
Human-like AI, trained on your brand
Deep customer insights & retargeting
24/7 automated support + escalation
Abandoned cart recovery automated
Pricing

Pricing that scales with you

One base platform. Add the modules you need. Enterprise tailored to you.
You pay for the base platform plus only the add-ons you switch on — and WhatsApp message fees are passed through at cost, never marked up.

See full pricing
Book a Demo

See Flowa in action.
Live. On your business.

In a 30-minute demo, we'll show you exactly how Flowa would work for your specific industry — including a live AI conversation demo, a walkthrough of the insights dashboard, and a custom pricing proposal.

✓ No hard sell — just a real demo
✓ Live AI conversation you can test yourself
✓ Custom pricing based on your volume
✓ Setup walkthrough if you want to proceed
Tell us about your business
Answer 4 quick questions so we understand your WhatsApp needs — takes under 3 minutes.
Get your recommended plan
We'll match you to the right Flowa plan based on your business size and goals.
Book your 30-minute demo
Pick a time that works for you — we'll demo Flowa live on your business.
Book a Demo

No credit card required · Takes under 3 minutes

FAQ

Questions SA businesses
ask us most

Make conversational commerce
your #1 revenue channel

Join forward-thinking African businesses already growing on WhatsApp with Flowa.

Book a Demo Start free trial
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